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Same formula for everyoneHow we rank
Every business is scored out of 100 with the same formula. Nobody can pay to change it, including businesses that claim their listing.
| FACTOR | POINTS | WHAT WE CHECK |
|---|---|---|
| Google rating | 40 | Star rating, adjusted for how many reviews it rests on. A 5.0 from 6 reviews counts less than a 4.9 from 900. |
| Review volume | 25 | Number of Google reviews on a log scale, so 1,000 isn't worth ten times 100. |
| Availability | 20 | 15 if the listing shows open 24 hours every day, 5 if it shows weekend hours. |
| Profile | 15 | 5 each for a website, a claimed Google profile and at least 20 photos. |
Where the data comes from
Public Google Maps listings, collected November 8, 2026 across 53 Houston-area searches. We include businesses whose main Google category is plumbing and that have at least 5 reviews. Ties go to the business with more reviews.
Corrections and removal
Owners can claim a listing to fix details, or ask for a correction or removal. We reply within 2 business days.
Coming next
After-hours answer test. One call per business, 6 to 8 PM on a weekday, to the main office line, with no fake emergency. A person, answering service or AI receptionist counts as answered.
AI visibility. Whether ChatGPT and Gemini name the business when asked for a plumber in its area.
When these launch, the point split changes and every page shows the new date.